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We cater to the passionate founder. The one who’s looking for the "other". A CFO that is by your side guiding the most pivotal decisions. Our exclusive and deep expertise within the Consumer & Retail industry means we don’t just understand the metrics; we understand the journey, the passion and the vision.
We’ve been there for early startups and scaling businesses alike, offering a unique perspective backed by years of focus on servicing startups and taking them from pre-launch through to exit. We are selective in our partnerships because our commitment is to be the absolute best for the brands we serve.
Every founder has a story, an ‘Ever’ and an ‘Other’. We’re here to understand it all and champion your journey, to be a part of your narrative and allow your brand to resonate with every heart it touches.
We’re proactive, not just in identifying financial opportunities but in understanding the needs of your business. By drawing from our extensive experience servicing over 40 founders, we anticipate, guide and ensure that your brand is built on a powerful foundation.
Our past experience at elite investment banks equips us with the ability to position your brand appealingly to the most sophisticated financial investors. It’s about connecting the dots of the brand’s story to the financial story. We help attract the right investors and forge lasting partnerships to ensure your brand is always ready to go.
Amer built and led the Consumer & Retail vertical for CFO Services at Pilot; advising over 40 consumer startups, in their pre-seed to Series C stage, on their finance, strategy and fundraising efforts. Prior to Pilot, Amer spent over 6 years in investment banking at Moelis & Company; advising founders and investors behind the biggest success stories in Consumer: Drunk Elephant on their sale to Shiseido and Glow Recipe on their investment by True Beauty.